Privacy Policy

Last updated: 1st April 2026

1. Introduction

Welcome to PF Firesoft Limited (“we,” “our,” or “us”). We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, and protect your information when you visit our website: www.pf-firesoft.co.uk.

2. Data Controller

PF Firesoft Limited
Address: 5 St Marys Lane, Warmington, Peterborough PE8 6UA
Email: plans@pf-firesoft.co.uk

3. Personal Data We Collect

a. Information You Provide

  • Name
  • Email address
  • Phone number
  • Information submitted via forms

b. Automatically Collected Data

  • IP address (anonymised where possible)
  • Browser type and version
  • Device type
  • Pages visited and time spent
  • Referring URLs

4. Legal Basis for Processing

  • Consent – for cookies and marketing
  • Contract – to provide services
  • Legal obligation – to comply with the law
  • Legitimate interests – to improve our website

5. How We Use Your Data

  • Operate and maintain the website
  • Respond to enquiries
  • Improve user experience
  • Analyse website traffic
  • Send communications (if you opt in)

6. Cookies and Tracking Technologies

We use cookies and similar technologies to ensure website functionality and analyse traffic.

We will request your consent before placing non-essential cookies on your device.

You can manage your cookie preferences via your browser or cookie banner.

7. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC / Google Ireland Limited.

Google Analytics uses cookies to collect information such as:

  • IP address (anonymised where possible)
  • Device and browser information
  • Pages visited and interactions

We have enabled IP anonymisation where available.

Data may be transferred outside the UK. Where this occurs, appropriate safeguards such as International Data Transfer Agreements (IDTA) or Standard Contractual Clauses (SCCs) are used.

Legal basis: Consent

You can opt out using the Google Analytics browser add-on:
https://tools.google.com/dlpage/gaoptout

For more information:
https://policies.google.com/privacy

8. Data Sharing

  • Hosting providers
  • Analytics providers (e.g., Google)
  • Technical service providers

9. Data Retention

We retain personal data only as long as necessary:

  • Contact enquiries: 12 months
  • Analytics data: per Google Analytics settings

10. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact: plans@pf-firesoft.co.uk

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
https://ico.org.uk

11. Data Security

We implement appropriate technical and organisational measures to protect your data.

12. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices.

13. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect their data.

14. Changes to This Policy

We may update this Privacy Policy. Changes will be posted on this page with an updated date.

15. Contact Us

Email: plans@pf-firesoft.co.uk
Website: www.pf-firesoft.co.uk